In this project, the generative procedures are studied as a form to instigate the creative process in the application of the practical case: organic forms. The scope of this study the forms are developed by computational means, using as a creative tool. The computer is seen not only as a technology but also as a laboratory where creativity is stimulated to explore an infinite range of experiments in the form of a series of artworks. The goal is to document the creative process by developing artifacts inspired by nature, yet deliberately different from those found in nature and, therefore, novel. Throughout history, organic ornaments were created alluding to forms broadly found in flora.

The search for perfect organic forms is not new in graphic design. The wish of creating organic ornaments have resisted trough times and technologies. The present project is iterative and divided into phases. I deconstruct plants into details of shape, scale, and color, continuing until the desired level of visual diversity is obtained. From this point onwards I start to sketch using, combining the previous details (NOT as assets to draw but only as ideas) through programming to generate problems and ideas, to create organic forms that illustrate a myriad of themes, to explore formal aspects related with the inspirational images, etc.

Programming turned out to be an excellent way to accomplish that, allowing me to create generative studies that are not only results but also the seed for subsequent ones, influencing the course of this open-ended experience. Trough it, I show how the computer can be a creative partner by exemplifying how programming may be applied to the generation of new forms with organic value.